SETTING UP THE SERVICES / CONFIGURATION
Install Facebook Pixel and Conversion API
GTM Assistant also enables you to track server-side (Conversion API) and enhanced eCommerce events through the data layer for Facebook/Meta remarketing pixel. This means you can optimize your ads for conversions, retarget your visitors, and measure your return on ad spend.
How to Set Up:
- Installing Meta Pixel:
- Click on the "Install" button.
- You'll need to enter the Meta Pixel ID, which can be obtained from your Facebook Business account.
- Once installation is complete, it activates the purchase event tracking capability within Meta Pixel.
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Troubleshooting Installation:
- If you encounter any issues, refer to the troubleshooting instructions provided above.
- Theme Compatibility:
- The GTM Assistant app has been tested and confirmed to work on the Dawn theme.
- For any other theme, please contact us for setup assistance.
- Basic events will work on other themes, or follow the instructions below for manual code setup.
By following these steps, you'll be able to seamlessly set up Facebook/Meta Conversions API for your Shopify store using the GTM Assistant app. If you encounter any difficulties or have a different theme, refer to the troubleshooting instructions provided above.