SETTING UP THE SERVICES / CONFIGURATION


Install Facebook Pixel and Conversion API

GTM Assistant also enables you to track server-side (Conversion API) and enhanced eCommerce events through the data layer for Facebook/Meta remarketing pixel. This means you can optimize your ads for conversions, retarget your visitors, and measure your return on ad spend.

How to Set Up:

  • Installing Meta Pixel:
  • Click on the "Install" button.
  • You'll need to enter the Meta Pixel ID, which can be obtained from your Facebook Business account.
  • Once installation is complete, it activates the purchase event tracking capability within Meta Pixel.
  • Troubleshooting Installation:

  • If you encounter any issues, refer to the troubleshooting instructions provided above.
  • Theme Compatibility:
  • The GTM Assistant app has been tested and confirmed to work on the Dawn theme.
  • For any other theme, please contact us for setup assistance.
  • Basic events will work on other themes, or follow the instructions below for manual code setup.

By following these steps, you'll be able to seamlessly set up Facebook/Meta Conversions API for your Shopify store using the GTM Assistant app. If you encounter any difficulties or have a different theme, refer to the troubleshooting instructions provided above.

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