Skip to main content

Google Ads Configuration

Enabling Google Ads Conversion Tracking

Google Ads Conversion Tracking is a powerful feature that allows you to measure the effectiveness of your Google ad campaigns. By tracking conversions—such as purchases, form submissions, or specific page views—you can gain valuable insights into your ad performance and optimize your marketing efforts. Setting up Google Ads Conversion Tracking with GTM Assistant is simple and requires minimal manual configuration.

Here’s how to set up Google Ads Conversion Tracking using GTM Assistant:

Step 1: Log in to GTM Assistant in Your Shopify Dashboard​

  • Open your Shopify admin panel, go to Apps, and select GTM Assistant.
  • In the GTM Assistant dashboard, navigate to the Services or Tag Setup section.

Step 2: Select Google Ads Conversion Tracking Setup​

  • Within the Services section, locate Google Ads Conversion Tracking from the list of available integrations.
  • Click on Google Ads Conversion Tracking to begin the setup process.

Step 3: Enter Your Google Ads Conversion ID and Conversion Label​

To configure Google Ads Conversion Tracking, you’ll need two pieces of information:

  1. Conversion ID: This is a unique identifier for your Google Ads account.
  2. Conversion Label: This specifies the particular conversion action