📄️ Custom Tags
One of the standout features of the GTM Assistant app is its flexibility in allowing you to create and deploy custom tags for specific events on your Shopify store. Custom tags enable you to track unique customer interactions that may not be covered by standard tags, such as clicks on specific buttons, form submissions, or engagement with particular page elements.
📄️ Consent Management
The GTM Assistant app prioritizes compliance with Shopify’s data privacy and customer consent standards. This documentation provides a detailed overview of how the app integrates with Shopify’s Customer Privacy APIs and WebPixel APIs, ensuring that merchants can implement analytics and marketing tracking responsibly.
📄️ Subscription Tracking
One of the standout features of the GTM Assistant Shopify app is its ability to track subscription orders and manual orders directly to your Google Analytics 4 (GA4) account. This functionality is highly valuable for understanding and analyzing customer behavior and order patterns, including those generated automatically through subscription mandates or manually by store staff in the Shopify admin panel.
📄️ Server-Side Tagging Url
How to Set Up Server-Side Tagging URL with Google Tag Manager and Stape