📄️ Consent Management
The GTM Assistant app prioritizes compliance with Shopify’s data privacy and customer consent standards. This documentation provides a detailed overview of how the app integrates with Shopify’s Customer Privacy APIs and WebPixel APIs, ensuring that merchants can implement analytics and marketing tracking responsibly.
📄️ Custom Tags
The GTM Assistant app for Shopify lets you define custom tags to track specific user actions on your storefront—like button clicks, form submissions, and other interactions. These tags give you more control and flexibility in capturing meaningful analytics data tailored to your theme.
📄️ Subscription Tracking
One of the standout features of the GTM Assistant Shopify app is its ability to track subscription orders and manual orders directly to your Google Analytics 4 (GA4) account. This functionality is highly valuable for understanding and analyzing customer behavior and order patterns, including those generated automatically through subscription mandates or manually by store staff in the Shopify admin panel.
📄️ Server-Side Tagging Url
How to Set Up Server-Side Tagging URL with Google Tag Manager and Stape