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Version 2.4

· 3 min read

Tracking & Analytics Updates:​

We’ve implemented several key improvements to enhance tracking accuracy, store-level control, and integration flexibility across all analytics platforms in our new version 2.4. Here is the detailed information:-

Data Layer Configuration:​

Overview​

We restructured and optimized the dataLayer across the storefront and checkout flow to ensure consistent and well-organized event tracking. Merchants now have the flexibility to select and configure the parameters included in the dataLayer, allowing them to tailor tracking based on their specific preferences and needs.

Highlights​

  • Standardized event naming conventions
    (e.g., view_item, add_to_cart, purchase) to ensure compatibility and clarity across analytics tools.

  • Optimized event triggers to fire at the appropriate lifecycle stages, avoiding duplication or missed data points.

  • Enhanced dataLayer payloads with key eCommerce parameters such as product_id, variant_id, collection, price, currency, and customer_type.

  • Merchant-level customization Merchants can now select and manage which parameters are included in their dataLayer, allowing them to tailor tracking setups based on their specific business needs and analytics goals.

Benefits​

  • Enables reliable and precise tracking across platforms like GA4, Meta Pixel, Google Ads and others.
  • Improves compatibility with marketing and analytics tools using Google Tag Manager.

Meta CAPI (Conversions API) Tracking:​

Overview​

We implemented or enhanced support for Meta's Conversions API (CAPI) to complement pixel-based tracking with server-side event tracking.

Highlights​

  • Events such as PageView, AddToCart, InitiateCheckout, and Purchase are now also sent server-side.
  • Events are matched using customer data (email, phone, IP address, etc.) to improve accuracy and attribution.

Benefits​

  • Increases event match rate and improves ad campaign performance, especially with Manual orders, Subscriptions and cookie restrictions
  • Reduces data loss and ensures more complete tracking across the buyer journey.

GA4 Custom Dimensions:​

Overview​

  • We integrated custom dimensions in Google Analytics 4 (GA4) using the Admin API to track additional data points that are not captured by default.

Highlights​

  • Dimensions order_type is now pushed from the store and registered in GA4.
  • This dimensions are sent along with key ecommerce events for deep segmentation.

Benefits​

  • Gives merchants access to richer insights and more granular reporting in GA4.
  • Enables creation of custom audiences, advanced funnels, and more tailored marketing strategies.

Store-Level GTM Tracking:​

Overview​

Replaced centralized GTM container loading with store-specific GTM Script IDs that are pulled directly from each store’s configuration.

Highlights​

  • The GTM container is dynamically loaded using the unique GTM ID defined by the merchant during setup.
  • GTM integration is no longer managed server-side, reducing dependency and complexity.

Benefits​

  • Merchants have full control over their GTM containers and tags.
  • Prevents data leakage between stores and supports custom tracking needs per merchant.
  • Enhances scalability and store-specific customization for analytics and marketing.

Version 2.3

· One min read

App Enhancements & Tracking Updates:​

Diagnose Updates:​

When a new update is available in the app, a banner will appear at the top of the interface indicating the update. You do not need to manually update the app. Simply click on “Update Diagnose” and the latest changes to triggers, variables, and tags will be applied automatically.

User ID:​

The logged-in user’s ID is now passed as a hash (#) to maintain privacy while ensuring proper tracking.

Location Path:​

We’ve enhanced location tracking by passing the exact location path instead of the default WPM location from custom pixels.

UTM Upgrades:​

UTM tracking has been improved. All incoming UTM data will now be captured and tracked more accurately.

Version 2.2

· One min read

New Feature: Server-Side Tagging for GA4​

We’ve introduced a new feature in our app that enables server-side tagging specifically for Google Analytics 4 (GA4). You can now easily set up your server-side container and enable tagging through Stape.

This allows you to track events more reliably and securely using server-side tagging, offering better data accuracy and enhanced performance.

Take advantage of this feature to elevate your tracking capabilities!

Version 2.1

· 2 min read

Design Updates​

We’ve revamped the application’s design to provide an improved look and feel, along with better usability.

  • Enhanced Visual Appeal
    Redesigned the application stack to create a modern and aesthetically pleasing interface.

  • Consistent Layouts & Responsiveness
    Improved layout consistency and ensured responsiveness across all devices, providing a seamless experience whether on desktop, tablet, or mobile.

Expanded Services Integrations​

We’ve integrated additional services to expand your marketing and advertising capabilities:

  • Snapchat
    Connect with a highly engaged audience through Snapchat, ideal for targeted advertising and interactive campaigns.

  • Quora
    Leverage the power of the Quora platform to promote your business on a popular question-and-answer network with targeted promotions.

  • Outbrain
    Increase content discovery and expand your audience reach through Outbrain’s native advertising solutions.

  • Reddit
    Tap into niche communities and community-driven discussions with Reddit integration, unlocking new advertising opportunities.

New Feature: Diagnose Section​

A powerful tool to help users identify and resolve system issues effortlessly.

  • Streamlined Issue Identification
    The new Diagnose section helps detect and flag missing triggers, variables, and tags in your system.

  • Actionable Summaries
    Provides clear, actionable updates to ensure your configurations are accurate and up to date.

  • Improved Maintenance
    Maintain system accuracy and efficiency with easy-to-follow diagnostics and updates.

With these updates, we aim to enhance your experience, expand your reach, and make managing your system even easier. Upgrade today to explore these exciting new features!

Version 2

· 2 min read

UI Enhancements​

We’ve reimagined the user interface to make navigation and interactions smoother and more intuitive.

  • Improved Navigation
    Redesigned the layout to ensure users can access features and tools effortlessly.

  • Modern Visual Design
    Streamlined visual elements, enhancing the platform’s look and feel with a clean, modern aesthetic that improves usability.

Plan Upgrades​

Choosing the right plan and upgrading is now simpler and more transparent.

  • Seamless Upgrades
    Users can now upgrade their plans effortlessly with just a few clicks, ensuring a hassle-free transition to higher-tier services.

  • Detailed Plan Descriptions
    Enhanced plan details provide users with clear and concise information, making it easier to identify and select the plan that best suits their needs.

WhatsApp Support​

We’ve integrated WhatsApp to bring you closer to your audience.

  • Direct Communication
    Engage with users directly through WhatsApp for faster and more personalized interactions.

  • Improved Engagement
    Build stronger relationships with customers using this popular and effective communication tool.

Expanded Services Integration​

We’ve added support for additional tools and platforms to help users achieve more.

  • LinkedIn
    Empower your professional networking and marketing efforts with LinkedIn integration.

  • Pinterest
    Share creative ideas and promote businesses with Pinterest integration, ideal for brands focusing on visual storytelling.

  • Klaviyo
    Advanced email marketing and automation are now possible with Klaviyo integration, allowing you to connect with your audience effectively.

  • Hotjar
    Gain deeper insights into user behavior with Hotjar’s heatmaps, analytics, and feedback collection tools, helping you improve user experiences.

These updates are designed to elevate your productivity, streamline workflows, and enhance user engagement. Upgrade to the latest version and start exploring these powerful new features today!

Version 1.10

· 2 min read

Custom Tags Management​

We’ve enhanced tag management capabilities, making it easier for users to organize and track custom tags effectively.

  • Create Custom Tags
    Users can now create unique custom tags tailored to their specific needs, ensuring more personalized and precise tracking.

  • Pause or Delete Tags
    Manage your tags effortlessly with the ability to temporarily pause tags or delete them permanently. This is ideal for tags no longer in use or for testing purposes.

  • Activate or Pause Tracking Status
    Gain full control over the tracking process by activating or pausing the tracking status of individual tags. This provides flexibility to adapt to changing campaign requirements.

  • Duplicate Tags
    Save time and maintain consistency by duplicating existing tags with just one click. This feature is especially useful for creating tags with similar configurations.

Enhanced Language Support​

To improve user accessibility and global usability, we’ve added multi-language support:

  • "Change Language" Dropdown
    A simple and intuitive dropdown menu allows users to switch between supported languages seamlessly. This makes the platform more inclusive for a diverse user base and ensures a smoother experience for non-English speakers.

These updates are designed to empower users with greater flexibility, ease of use, and accessibility. Explore the latest version now to take advantage of these exciting new features!

Version 1.9

· 2 min read

Enhanced Layout with Shopify Polaris​

We’ve improved the app’s layout by incorporating Shopify Polaris, a design system created specifically for Shopify apps. This enhancement makes the app more intuitive and visually appealing, significantly improving the overall user experience.

Web Pixel for Shopify Events Tracking​

We’ve integrated a web pixel into the app to track a comprehensive range of Shopify events, including:

  • collection_viewed
  • page_viewed
  • product_added_to_cart
  • cart_viewed
  • product_viewed
  • product_removed_from_cart
  • search_submitted
  • checkout_started
  • checkout_address_info_submitted
  • checkout_contact_info_submitted
  • checkout_shipping_info_submitted
  • payment_info_submitted
  • checkout_completed

This tracking capability helps analyze user interactions from browsing to purchase, optimize the shopping experience, and improve overall performance.

New GTM Variables and Triggers​

We’ve added new GTM variables and triggers to improve tracking and data flow between Google Tag Manager (GTM) and Google Analytics 4 (GA4). The new variables include:

  • discount
  • email
  • phone

The updated triggers now capture specific events such as:​

  • Search Submitted
  • remove From Cart
  • initialization
  • add Shipping Info
  • add Payment Info
  • add Contact Info
  • add Address Info

These updates allow for more detailed event tracking and provide comprehensive data to GA4 for better analysis of user interactions and behaviors.

Extra Google Analytics Tags​

In our GTM Assistant app, we’ve integrated additional Google Analytics tags to track key user actions and events, including:

  • page_view
  • view_item
  • view_item_list
  • add_to_cart
  • view_cart
  • search_submitted
  • remove_from_cart

These tags enhance our tracking capabilities, providing deeper insights into user behavior. With this improved tracking, we can better analyze user interactions, optimize the app experience, and make informed decisions for future improvements.

Custom Pixel Integration for Checkout Events​

We’ve implemented custom pixel tracking to monitor key checkout page events, including:

  • begin_checkout
  • add_contact_info
  • add_shipping_info
  • add_address_info
  • add_payment_info
  • purchase

This integration allows us to track specific user actions during the checkout process, providing valuable insights into user behavior and checkout performance. By analyzing these events, we can enhance the checkout experience, identify potential drop-off points, and improve overall conversion rates.

Version 1.8

· One min read

Enhanced Security Measures for GTM Assistant App​

We are pleased to announce that we have diligently addressed and resolved critical security concerns in the GTM Assistant app. This comprehensive effort ensures a safer and more secure user experience.

Streamlined GTM Configuration Process​

We're excited to inform you that we've simplified the GTM configuration steps, making the setup process much more user-friendly. This improvement eliminates the previous complexity, ensuring a smoother experience for all users.

Successful Integration: Twitter Purchase Event​

We're thrilled to announce the successful integration of Twitter with our purchase event feature. This enhancement will significantly amplify your social media marketing efforts, providing a seamless experience for tracking and optimizing purchase-related activities.

Version 1.7

· One min read

Improved User-Friendly Setup with Videos & Design Tweaks​

We've made the GTM Assistant app even more user-friendly! We've added helpful videos and made design changes to ensure a reliable and easy setup process.

We've introduced a new feature in the GTM Assistant app called "Consent Mode." This ensures added safety for our users by giving them more control over their data.

Improved Customer Support Accessibility​

We've made it easier for you to reach us! Our enhanced customer support team is now available to assist you as soon as possible. You can now easily get in touch with us via email support@webagrh.co.in as well as on whatsapp ((+91) 6283280581)

Simple Setup with New Documentation​

We've created easy-to-follow documentation just for you! This will help you review and set up everything smoothly. Click here to access the documentation.

Version 1.6

· One min read

Design Enhancements​

Introducing the new version of GTM Assistant App with sleek design enhancements and seamless integration with GA4/MetaPixel and Google Ads.

Fixed Events Push Issues​

In the new version of the GTM Assistant App, we've successfully resolved all fixed events push issues, ensuring smoother event tracking and data accuracy.

New Feature: Google Ads Integration​

Seamlessly manage and optimize your marketing campaigns with the new version of the GTM Assistant App, now featuring enhanced Google Ads integration..

Version 1.5

· One min read

Design Enhancements​

Enjoy a more visual interface with imporved and easy to setup design enhancements. And enjoy flawless app experience.

Fixed Events Push Issues​

Fixed Events publishing issue and reduced the load time on push events in GTM & GA4.

Reduced Events & Purchase Event for Free​

On first installation get Purchase Event access fully free. To use more 6 Events (ViewList, ProductView, ViewCart, SelectItem, BeginCheckout, AddToCart) you will have to upgrade the app plan in $19.99.

Version 1.4

· One min read

Easy Setup​

  • Made the setup easy with one click even if having multiple GTM containers & GA4 Properties.

Design Enhancements​

Enjoy a more visual interface with appropriate design enhancements. This design flow will provide a flawless app experience.

Fixed Events Push Issues​

Fixed Events push issue and reduced the load time on push events in GTM & GA4.

Auto Mapping​

Reduced Clicks, if you have only one GTM Container and one GA4 Property, sit back and let the app automatically connect your app with GTM and GA4. If have multiple accounts then just select the account where you want to push the tags with the correct GA4 account

Reduced Events​

For now only 4 tags (ViewItem, ViewList, Purchase, ViewCart) will auto publish. Rest tags you can push while clicking on 'Change Tag' button.

Version 1.3

· One min read

Further Design Improvements​

Enjoy a more polished and visually appealing interface with additional design enhancements. The improved design flow provides a seamless and intuitive app experience..

Single Page Application:​

With the introduction of a single-page application, navigation and usage of the app become more streamlined and efficient, minimizing confusion and enhancing usability.

App Setup Made Easy​

The setup process was further refined, making it even easier to configure the app for your specific needs..

Fixed Data Push Issues​

Addressed any previous data push issues to ensure accurate tracking and reporting of user interactions.

Enhanced Error Handling​

Continued improvements in error handling to provide a smoother experience and better troubleshooting options.

Reduced Loading Time for GTM & GA4 Connections​

Reduced the time required to establish connections with GTM and GA4, allowing for quicker setup and data integration.

Further Speed Improvements​

Building upon previous optimizations, this version introduced additional speed improvements, ensuring optimal performance and minimal impact on your store's loading times.

Version 1.2

· One min read

Enhanced Design​

Experience an improved visual interface with design enhancements, providing a more intuitive and user-friendly experience.

Speed Improvements​

This version introduced optimizations that significantly improved the speed and performance of the app, ensuring seamless operation without any impact on your store's performance.

Google Login OAuth​

Streamline the authentication process by enabling Google login OAuth, simplifying the login experience for users.

Auto Connect GTM and GA4 Accounts​

This version introduced automatic connection capabilities, eliminating the need for manual input of GTM and GA4 account details.

8 Events with Automatic Tag Pushing​

Benefit from predefined events with automatic tag pushing, allowing you to track key interactions without manual intervention.

Auto Enable Extension​

The app automatically enabled the necessary extension, reducing the setup steps and making the installation process more straightforward.

Error Handling​

-Improved error handling ensured smoother app operation, minimizing disruptions and providing better troubleshooting capabilities.

Version 1.1

· One min read

Simplified GTM and Google Analytics setup process​

With this version, you had the option to manually connect your GTM account by adding the GTM ID and the GA4 Measurement ID.

Container Download​

You could easily download the container and import it into GTM for seamless integration.

Theme Extension Activation​

Activate the theme extension effortlessly to ensure smooth compatibility with your chosen Shopify theme.