Version 2.4
· One min read
Tracking & Analytics Updates:
We’ve implemented several key improvements to enhance tracking accuracy & new features
Configure What is passed in Tags:
A new section “settings” is introduced. Merchants now have the flexibility to select and configure the parameters passed into the tags across the connected tracking/analytics services, allowing them to tailor tracking based on their specific preferences and needs.
Meta CAPI (Conversions API) Tracking:
Implemented enhanced support for Meta's Conversions API (CAPI) to complement pixel-based tracking with server-side event tracking. Resulting in more accuracy while tracking the data to META.