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Overview

Overview of the App’s Purpose and Capabilities​

The Webgarh GTM Assistant is a powerful Shopify app designed to simplify the way store owners manage and implement analytics tracking across multiple platforms. Leveraging the capabilities of Google Tag Manager (GTM), this app allows you to easily integrate and manage various tracking tags—such as Google Analytics, Meta Pixel (Facebook), Twitter Pixel, and Google Ads—without the need for coding.

With GTM Assistant, you don’t have to rely on multiple, separate code snippets for each platform. Instead, you centralize all your tracking in one place, making it significantly easier to deploy and manage customer event tracking. This is especially useful for Shopify store owners who want to understand customer behavior and optimize their marketing strategies based on reliable analytics data.

Key Features of GTM Assistant:​

  • One-click integration with Google Analytics, Meta Pixel, Twitter Pixel, and Google Ads.
  • Ability to create custom tags for specific customer events, tailored to your unique tracking needs.
  • Automated setup after Google Account login, minimizing manual configuration.
  • Secure data handling with no customer data retention by GTM Assistant—data flows directly between Shopify, GTM, and the chosen tracking platforms.